Our story

In 2011, a small team laid the foundation for the success story of Lifestyle Perfumes. Starting with the introduction of a few brands, we have succeeded in establishing ourselves as a top player in the European lifestyle perfume segment with a great deal of passion, sound expertise and an excellent feel for innovations and trends. We now serve more than 7,000 stores in our core market D-A-CH (Germany, Austria, Switzerland) and a further 3,000 stores in Italy, Spain and Eastern Europe. We are particularly proud of our long-standing cooperation with experienced perfumers from Paris and Grasse as well as our wonderful collaborations with internationally recognized designers for packaging and flacon design. As an independent company, we are able to respond very flexibly and extremely quickly to our customers' wishes and trends. Our vision: We want to bring zeitgeist and sophistication to the mass market and inspire many people!