Our story

In 2011, a small team laid the foundations for the success story of Lifestyle Fragrance & Beauty. Starting with the launch of a few brands, we have succeeded in establishing ourselves as a top player in the European lifestyle fragrance segment with a great deal of passion, sound expertise and an excellent feel for innovations and trends. We are particularly proud of our long-standing collaboration with experienced perfumers from Paris and Grasse as well as our wonderful collaborations with internationally recognized designers for packaging and flacon design. Thanks to the many years of expertise of the CURA COMSETICS GROUP, we have also opened up new segments in addition to our core business - perfumes: In 2020, we successfully entered the hair care sector with the HAARLIEBE brand and in 2024 we conquered the body care segment with NATURE BLOSSOM Beauty Oils. We now serve more than 7,100 stores in the core D-A-CH market (Germany, Austria, Switzerland) and a further 1,300 stores in Hungary, the Czech Republic, Slovakia and Romania. As an independent company, we are able to respond very flexibly and extremely quickly to our customers' wishes and trends. Our vision: We want to bring zeitgeist and sophistication to the mass market and thus inspire many people!