the partner investor for beauty start-ups

Judith Williams' motto "live your dream" is a fiery call to make your dreams a reality. She speaks with the deepest conviction because she has succeeded in doing just that and so she and her team would like to pass this experience on. In addition to entrepreneurial expertise, the financial part of an investment plays an essential role - a powerful mix for success!

our support

Start-Now service catalogue components that lead to success

Judith Williams invests in these ways as part of the VOX start-up show "Die Höhle der Löwen":

Buying some of company's share capital
Supporting product development
Strategic consulting for product and brand development
Business plan consulting
Establishing contacts with marketing channels and sales coaching
Access to the Judith Williams' business network
Bringing start-ups together so they can learn from each other's experience
Social media support
Being linked to from Judith Williams' social media channels
Content creation for moving image material coaching with Judith Williams
The possibility of naming Judith Williams as a company founding partner

Our partners

start-now by Judith Williams

Impressions

Judith Williams invests in
sustainable cosmetics
made from coffee oil: "mellow NOIR"

The founder's idea of transforming the otherwise discarded coffee grounds and their valuable active ingredients into high-quality natural cosmetics immediately inspired Judith Williams: "Sustainability has been an important topic for my company for 23 years. Upcycling is the best thing we can do for the environment. I am therefore delighted with every sustainable product that makes our lives better. mellow NOIR not only inspired me, it really blew me away. Developing natural cosmetics from high-quality raw materials that would otherwise be thrown away is gigantic.