Social initiatives

At Christmas time in particular, we at the CURA COSMETICS GROUP would like to make a contribution to the community. One of our Christmas donations this year will go to a Caritas Tirol project for single parents. This provides targeted help for those who often need it most.

Single parents often face major challenges - be it financial or organizational. With our donation, we would like to provide targeted support and make a small contribution to more equal opportunities and hope for these families.

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Our disused appliances are reused in a sustainable and valuable way. Thanks to great campaigns such as the Ö3 Wundertüte. Our older devices are donated through this every year. Our employees also have the opportunity to send in private devices via our back office.

All newer cell phones and laptops that we have retired but are still in top condition are passed on to families in emergency situations by the Soccer Team association and its Help for Kids initiative. In this way, even discarded company devices still bring joy!

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Once again this year, we want to use Christmas as an opportunity to think of those who have it tougher than we do. For this reason, we've decided to forego all customer gifts and instead increase our Christmas donations.

2000 will go to the Help for Kids donation fund of the SOCCER TEAM association, which will use the contribution for the "Christmas wish for the Christ Child" campaign. This project will fulfill the Christmas wishes of twelve children in need.

6000 will go to the Humanitarian Aid for Ukraine association, and we're also collecting warm winter clothing.

We're donating €1000 to our long-standing partner Verein Emmaus.

We give something back! In this case, laptops. We have donated five devices that we've retired but are still fully functional to the SoccerTeam association for their Help for Kids initiative. Their mission is to give children growing up in difficult circumstances a better future. They offer support in the form of education, social services and material aid to improve the lives of these children. We 've topped up our donation with a number of products from our lifestyle range.

People in front of rubble and ashes, a father holding the hand of his buried daughter - the images of the devastating earthquakes in Turkey and Syria have hit us hard. Aafter the rescue, the best possible intensive medical care is essential.

Fast, unbureaucratic aid with the highest level of commitment: this is exactly what Médecins Sans Frontières stands for. Over 30 hospitals and aid facilities in the affected areas are currently being supported by MSF with emergency medical kits and staff.

We've therefore decided to support this organisation with a donation of €1000. All information on donation options and the work of Doctors Without Borders on the ground can be found at https://www.aerzte-ohne-grenzen.at/artikel/erdbeben-syrien-und-der-tuerkei-unsere-katastrophenhilfe.

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Under the motto "Do something good for yourself and others", we set up our brainLight relaxation chair for CURA employees and Beauty World customers at the start of 2022. CURA doubled the amount generated from it and donated it to Frauenhaus Tirol at Christmas.

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For most of us, enjoying the holidays with our loved ones and making them feel loved with presents is important. However, not all families can do this. This is why our Christmas donations go to organisations that aim to improve the everyday lives of people in need and make their holidays as stress free as possible.

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The Hoffnung für Kinder association provides children from disadvantaged families with gifts and organises celebration events.

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The news from the Ukraine continues to upset us. Our thoughts are with all those who live in fear for their personal safety their families. It's important that we do something in this terrible situation.

SOS Children's Villages does great work on the ground to help children and families. We've decided to support them with a donation of €1000.

Their concrete aid measures include support with evacuation and emergency accommodation, transporting people to safe areas, providing food and hygiene items, immediate psychological help after stress and shock and welcoming refugee families in Austria.

Depending on how the situation develops, the measures will be extended to neighbouring countries and affected families will receive long-term support.

You can find more about the measures and support options at: https: //www.sos-kinderdorf.at/helfen-sie-mit/spenden/hilfsprojekte/ukraine

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In addition to our traditional donation of €2000 to Licht ins Dunkel, we also decided to donate to another great initiative inChristmas 2021.

Through the "Das Christkind hat mich nicht vergessen!" campaign, we supported families who do not have the financial means to buy their children Christmas presents. We also donated €2000 to this cause.

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Judith Williams and the CURA Cosmetics Group support the Arche Herzensbrücken association with two family sponsorships.

This fantastic initiative enables families with seriously ill children to take a break in a specially designed hotel in Seefeld.

The Arche Herzensbrücken weeks give families a bit of normality and the chance to recharge their batteries.

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SOLAWI stands for solidarity agriculture - one such project is run by the Emmaus association in Hall in Tyrol. Farmers and individuals grow fruit and vegetables together at the former Thurnfeld monastery.

The initiative reflects values such as mutual appreciation, solidarity, mindfulness and community, which are also embedded in our CURA Values.

The CURA COSMETICS GROUP has supported this fantastic project with a donation of €2000 for the ecological irrigation system and is also purchasing seedlings for the urban gardening beds on the roof terrace from the Emmaus association, which helps former addicts to reintegrate into working life.

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In September 2020, CURA donated IT hardware to Caritas.

For many years now, CURA has donated the approximately €50 that we would spend per employee on Christmas presents to the "Licht ins Dunkel" campaign. To ensure that our employees don't go away empty-handed, we organise a raffle every year and  raffle off all the company Christmas presents we receive from business partners.

In October 2020, CURA employees cleaned out their wardrobes and collected used clothing in good condition for the "Babäm" second-hand store. The proceeds from sales will go directly to SOS Children's Villages.