Which department do you work in? What does your day to day work look like?

I have been working at Lifestyle Distribution GmbH, a subsidiary of the CURA Cosmetics Group, at the headquarters in Innsbruck since September 2019. Under the umbrella brand Lifestyle Perfumes we develop and distribute various perfume lines (such as Kappa, Juniper Lane, Michalsky Parfums Berlin, Câline, and more) andthe hair care brand "Haarliebe" in our core German-speaking market and across Europe.

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How would you describe your role?

My area of responsibility is as diverse as our products. I work as a kind of interface between the individual product managers, our sales department in Hamburg and various retail partners (such as dm and Rossmann). I'm responsible for planning, coordinating and implementing our advertising campaigns. I'm also responsible for managing our website and social media channels as well as creating content and implementing influencer collaborations. I also plan campaigns for our product launches and liaise closely with our product management team and external partners such as PR and beauty box agencies. Creative parts such as designing our new launch product boxes are just as much a part of my job as analysing our advertising campaigns.

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What does your typical work day look like?

What I love so much about my job at Lifestyle Perfumes is the versatility and that there isn't a typical working day. Every day brings new tasks and the different fragrance brands alone mean that every campaign is different. For example, we have different concepts and communication strategies for Kappa, a sporty and hip brand, compared to Juniper Lane, a natural brand, or Haarliebe, an influencer brand.

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What do you enjoy most about your job?

The best thing about my job is my team! I'm an absolute team player and enjoy working with other people, as the best ideas usually come about when we work together. In my role as Senior Communications Manager, I deal with many internal and external colleagues every day. A family environment with a good mood and a positive atmosphere is very important to me.

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Why are you doing the job you are doing today?

Following Mark Twain's motto "Find a job you enjoy doing, and you will never have to work a day in your life", I was looking for a job where I could combine my creative side with my desire for structured work. I'm delighted to have turned my passion for design and communication into a career at Lifestyle Perfumes.

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What's special about the CURA Cosmetics Group...

...is the hands-on mentality and incredible team spirit that runs through all departments. From day one you're part of the CURA family and feel part of it.